In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.
Omg! Wait…first tell me why haven’t I see these here yet?!?!
Coca-Cola really knows how to touch people’s hearts even if their drink can kill us.
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All my friends in one post.